For price increases, Kroger requires written notice from the supplier within the following deadlines:
General Merchandise  | 90 days prior to effective date  | 
Health and Beauty Care Products  | 60 days prior to effective date  | 
All Other Items*  | 30 days prior to effective date  | 
Suppliers must submit written notice of price decreases at least 30 days before the effective date*.
*excluding commodity items, such as perishables or tobacco
Kroger is not obligated to increase a good’s price if the retailer does not receive a notification within the above timeframes.
If Kroger does not receive a notification within the timeframe, the retailer will apply a price support charge.